Your Users Might Not be as Tech-Savvy as You Think

Thanks to their specialist skillsets and proximity to a given project, UX Designers are set apart from the majority of their target audience. As Jakob Nielsen explains, “one of usability’s most hard-earned lessons is that you are not the user. This is why it’s a disaster to guess at the users’ needs.” However, there’s anotherContinue reading “Your Users Might Not be as Tech-Savvy as You Think”