Incorporating accessibility from the beginning is almost always easier, more effective, and less expensive than making accessibility improvements as a separate project. In fact, building accessibility into your project and processes has a wealth of business benefits. If you’re looking to make the case for accessibility—to yourself, to coworkers, or to bosses and clients—you might start here:
- Findability and ease of use: In the broadest terms, accessibility can make it easier for anyone to find, access, and use a website successfully. By ensuring better usability for all, accessibility boosts a site’s effectiveness and increases its potential audience.
- Competitive edge: The wider your audience, the greater your reach and commercial appeal. When a site is more accessible than other sites in the same market, it can lead to preferential treatment from people who struggled to use competitors’ sites. If a site is translated, or has more simply written content that improves automated translation, increased accessibility can lead to a larger audience by reaching people who speak other languages.
- Lower costs: Accessible websites can cut costs in other areas of a business. On a more accessible site, more customers can complete more tasks and transactions online, rather than needing to talk to a representative one-to-one.
- Legal protection: In a few countries, an accessible site is required by law for organizations in certain sectors—and organizations with inaccessible sites can be sued for discrimination against people with disabilities.
Curated by (Lifekludger)
Read full article at Source: Planning for Accessibility · An A List Apart Article