Planning for Accessibility · An A List Apart Article

Incorporating accessibility from the beginning is almost always easier, more effective, and less expensive than making accessibility improvements as a separate project. In fact, building accessibility into your project and processes has a wealth of business benefits. If you’re looking to make the case for accessibility—to yourself, to coworkers, or to bosses and clients—you might start here:

  • Findability and ease of use: In the broadest terms, accessibility can make it easier for anyone to find, access, and use a website successfully. By ensuring better usability for all, accessibility boosts a site’s effectiveness and increases its potential audience.
  • Competitive edge: The wider your audience, the greater your reach and commercial appeal. When a site is more accessible than other sites in the same market, it can lead to preferential treatment from people who struggled to use competitors’ sites. If a site is translated, or has more simply written content that improves automated translation, increased accessibility can lead to a larger audience by reaching people who speak other languages.
  • Lower costs: Accessible websites can cut costs in other areas of a business. On a more accessible site, more customers can complete more tasks and transactions online, rather than needing to talk to a representative one-to-one.
  • Legal protection: In a few countries, an accessible site is required by law for organizations in certain sectors—and organizations with inaccessible sites can be sued for discrimination against people with disabilities.

Curated by (Lifekludger)
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Planning for Accessibility · An A List Apart Article

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