The Effects of Parallax Scrolling on User Experience in Web Design

The Effects of Parallax Scrolling on User Experience in Web Design

Parallax scrolling is becoming an increasingly popular strategy in web design. This scrolling technique creates the illusion of depth on a webpage by making the background images move slower than the foreground images. In addition to its ability to engage users with a website, advocates of parallax scrolling claim that it improves user experience. Researchers attribute this pleasurable user experience to the fulfillment of the following variables: usability, satisfaction, enjoyment, fun, and visual appeal. We hypothesized that parallax scrolling would positively influence each of these five variables and subsequently the overall user experience.

Curated by (Lifekludger)
Read full article at Source: The Effects of Parallax Scrolling on User Experience in Web DesignJUS

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