A Guide to Color, UX, and Conversion Rates

Color is one of the most powerful tools in the designer’s toolkit. You can use color to impact users’ emotions, draw their attention, and put them in the right frame of mind to make a purchase. It’s also one of the main factors in customers’ perception of a brand. With an infinite number of possible color combinations out there, it can be hard to decide what colors will make the biggest impact on your site or app. It would be impossible to test everything, but we’ve picked up a few tricks and trends about how color affects users’ attitudes and behavior.

In this article, we’ll cover basic color theory, psychology, accessibility issues, and impact on conversion rate. We’ll also share some of the findings from a recent 50-person study we ran to find out how men and women perceive color schemes differently and how color can attract attention and make a website memorable.

Curated by (Lifekludger)
Read full article at Source: A Guide to Color, UX, and Conversion Rates

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: