NYT on finding ourself in the cloud

Interesting bit from an article in the New York Times about self-tracking – this bit rang a bell in my head around humanity / culture driving technology creation to fulfil its desires.

NYT Article

One of the reasons that self-tracking is spreading widely beyond the technical culture that gave birth to it is that we all have at least an inkling of what’s going on out there in the cloud. Our search history, friend networks and status updates allow us to be analyzed by machines in ways we can’t always anticipate or control. It’s natural that we would want to reclaim some of this power: to look outward to the cloud, as well as inward toward the psyche, in our quest to figure ourselves out.

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