2gether08 | JP recaps Cluetrain: we are human amidst the tech

JP identified five themes from Cluetrain:

  1. people are human beings
  2. people work in communities, and community extends beyond the walls of the firm
  3. hypelinks subvert hierarchies … and so conversations can go laterally, not just up and down the ladder of control
  4. conversations are richer with the new tools available, and firms have less capacity to control their employees and customers
  5. people, in that context, have some power, and what is happening has a democratising influence.

JP also offered four themes for future exploration: governance of the Internet; consumers’ ability to aggregate their own information; identify; and intellectual property rights.

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