JP identified five themes from Cluetrain:
- people are human beings
- people work in communities, and community extends beyond the walls of the firm
- hypelinks subvert hierarchies … and so conversations can go laterally, not just up and down the ladder of control
- conversations are richer with the new tools available, and firms have less capacity to control their employees and customers
- people, in that context, have some power, and what is happening has a democratising influence.
JP also offered four themes for future exploration: governance of the Internet; consumers’ ability to aggregate their own information; identify; and intellectual property rights.