There was a profound important small discussion on the latest TWIT #97.
Guest twit was Kent Nichols from Ask a Ninja and they were talking about merchandise. Kent made the comment that ‘people like to own stuff’ and John C Dvorak got the point of the matter. It’s what my mate Mike terms “monetise when the bits turn into atoms”. Give the digital content (bits) away but sell the physical stuff (atoms) that goes with and around the bits.
Ask a Ninja is a model of this.
Here’s a snippet of the relevent bit from the show.
[tags]askaninja, ask a ninja, marketing, twit, fang[/tags]