III. Advertising is going to die. PR is already dead.
Advertising has a problem. It’s not efficient. …………. But it’s still waste. The day will come when something new will connect demand and supply directly and efficiently. (Maybe Google will do that too… who knows?). Then advertising as we know it will be a goner. I’ve been predicting this for a generation, by the way, so I’m not holding my breath. But trust me. It will happen.
See the bold bit – this is what I want Lifekludger to do for technology for people living with disability.
Have a need (demand – [livers]) – connect to the people able to meet it (supply – [makers/givers])
Connect people who make stuff for fun and need stuff for life!